The digital revolution has radically changed the way we communicate and do marketing. There was a time when consumers passively received messages; today they select and share them, so to directly create content.
Today the success of a Brand is based on the ability to harness this change, in using the network and any communication tool, not just to sell a product, but to create association, consensus, participation, affinity. In a word, to build a Brand Experience.
Brexlab was born on January 2011 as a new, independent, creative lab, focusing on digital evolution and cross-communication.
The RBA group has been interpreting for over 15 years, as a Brand consultant, the mechanisms of Brand Identity creation, through a strategic approach. The groups got developed with a Lab philosophy, not as an Agency. This means: no giving preference to a specific media (since media are neutral) & being dogma free .
At the heart of the strategy lies the light that illuminates the brand’s path towards the construction of a brand experience. It is the real glue; it allows the concentration of communication elements, for which the force of media investments is not enough to make the brand identity relevant.
"Monk's"
"Spaccanoci"